SPECIFICITY OF REPRESENTING ECONOMICAL AND CULTURAL SOCIAL STEREOTYPES IN THE PHRASEOLOGICAL WORLDVIEW
Tlekhatuk Susanna Ruslanovna
Adyghe State University
Abstract. The article by the material of phraseological units examines the specificity of representation in the subject area "Economics" of such cultural stereotypes which represent the native speakers’ attitude to the sphere of material and economical. The paper shows that phraseological worldview accumulates, consolidates and actualizes the results of linguo-cognitive aspect of human’s thinking, verbal results of his cognitive activity associated, among other things, with economics. The author concludes that in the process of non-professional communication, in non-formal communicative acts phraseological units, proverbs and sayings "of economical nature" figuratively transfer the evaluation of economic and social reality within which communicants exist.
Key words and phrases: предметная область, язык, фразеологизм, фразеологическая картина мира, языковая картина мира, стереотип, бытийно-экономическое знание, субъект экономической деятельности, subject area, language, phraseologism, phraseological worldview, language worldview, stereotype, everyday economical knowledge, subject of economic activity
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