DISCURSIVE CHARACTERISTICS OF THE IMAGE OF A SUCCESSFUL PERSON IN AMERICAN LINGUISTIC CULTURE (BY THE EXAMPLE OF MEDIA OF THE 20-30-IES)
Smirnov Il'ya Mikhailovich
Volgograd State University
Abstract. The article presents linguistic and cultural gender study on the allocation of the discursive characteristics of the image of a successful person in the United States on the basis of an interpretative analysis of texts by the American media of the 20-30-ies of the last century. The author substantiates the importance of the notion of success in American culture and determines the topicality of this study related to gender-based reinterpretation of the notion of success in the early twentieth century. The prospects of the study are justified.
Key words and phrases: гендерная лингвистика, дискурс, лингвокультурология, успешный мужчина, успешная женщина, тексты СМИ, gender linguistics, discourse, linguistic culturology, successful man, successful woman, mass media texts
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