TYPOLOGICAL СONVERGENCES IN THE CORPORATE AND TRADITIONAL PRESS OF EASTERN SIBERIA
Bogachev Aleksandr Evgen'evich
Irkutsk State University
Abstract. In the typology of such a dynamic phenomenon as the mass media new features arise that require comprehension and description. They appear in connection with certain development tendencies and, therefore, are of an unstable and controversial nature. The article considers one of the bright tendencies of domestic corporate media - levelling the typological difference between traditional printed editions and corporate periodicals. By the example of publications in Eastern Siberia the author emphasizes the features of traditional journalism, penetrating the pages of corporate newspapers, as well as features of corporate media that appear in social-political city and regional publications.
Key words and phrases: корпоративные СМИ, типология СМИ, традиционная журналистика, тенденции развития корпоративных медиа, корпоративная журналистика, corporate media, typology of mass media, traditional journalism, tendencies in corporate media development, corporate journalism
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