COGNITIVE METAPHOR IN FINANCIAL AND ECONOMIC DISCOURSE OF THE GERMAN MEDIATEXTS IN THE PERIOD OF THE ECONOMIC CRISIS OF 2008-2011
Badaeva Natal'ya Valer'evna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Abstract. The article is devoted to the study of cognitive metaphorical models in the financial and economic discourse of the German mass media during the economic crisis of 2008-2011. The purpose of the article is to describe and analyze the metaphors of this period, to identify the specificity of the metaphorical models for this type of discourse and its component content and also to determine the most frequent models for identifying the most important source spheres from the point of view of the impact on the addressee.
Key words and phrases: когнитивная метафора, экономический дискурс, финансовый дискурс, экономический кризис, метафорическая модель, частотность, cognitive metaphor, economic discourse, financial discourse, economic crisis, metaphorical model, frequency
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
Arutyunova N. D. Metafora i diskurs // Teoriya metafory: sbornik / per. s angl., fr., nem., isp., pol'sk. yaz.; vstup. st. i sost. N. D. Arutyunovoi; obshch. red. N. D. Arutyunovoi i M. A. Zhurinskoi. M.: Progress, 1990. S. 5-32.
Baranov A. N. Deskriptornaya teoriya metafory. M.: Yazyki slavyanskoi kul'tury, 2014. 632 s.
Dobrosklonskaya T. G. Voprosy izucheniya mediatekstov: opyt issledovaniya sovremennoi angliiskoi mediarechi. M.: URSS Editorial, 2005. 288 s.
Chudinov A. P. Metaforicheskaya mozaika v sovremennoi politicheskoi kommunikatsii. Ekaterinburg: Ural. gos. ped. un-t, 2003. 248 s.
Chudinov A. P. Rossiya v metaforicheskom zerkale: kognitivnoe issledovanie politicheskoi metafory (1991-2000). Ekaterinburg: UrGPU, 2001. 238 s.
Shevchenko B. I. Paradigmy vzaimosvyazi mirovoi politiki i mirovoi ekonomiki v sovremennom mire // Ekonomicheskii zhurnal. 2016. № 42. S. 103-115.
J?kel O. Metaphern in abstrakten Diskurs-Dom?nen: eine kognitiv-linguistische Untersuchung anhand der Bereiche Geistest?tigkeit, Wirtschaft und Wissenschaft. Frankfurt am Main: Lang, Peter Frankfurt, 1997. 346 S.