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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 6. Part 2. P. 123-127.
SCIENTIFIC AREA:    Philological Sciences
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VERBAL COMPONENT OF ENGLISH ADVERTISING TEXTS OF MILITARY SUBJECT AREA
Murog Irina Aleksandrovna
Military University of the Ministry of Defence of the Russian Federation
Abstract. The article examines the lexical features of English military advertising. Based on the analysis of English advertising texts of military subject area the author highlights the most common words and phrases, parts of speech, the use of which is conditioned by the semantic-communicative task of the advertising text. The revealed regularities in the selection of lexical means enable to conclude about the consistency of advertising communication, aimed at the realization of the pragmatic goal and influencing the addressee.
Key words and phrases: военная реклама, рекламный текст, компоненты рекламного текста, лексическая единица, перлокутивный эффект, military advertising, advertising text, components of advertising text, lexical unit, perlocutionary effect
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