THE LINGUISTIC REALIZATION OF COMMUNICATIVE INTENTION IN BUSINESS COMMUNICATION (BY THE EXAMPLE OF THE GERMAN LANGUAGE)
Baukina Svetlana Alekseevna
N. P. Ogarev’s Mordovia State University
Abstract. The article is devoted to the analysis of the linguistic means used to formulate statements in the process of business communication in the German language. The author reveals the essence of the communicative intention, emphasizing the speech formulae that help to build the effective business communication, including clich?-stereotypes, in which the communicative intention of business partners is realized. Typical speech situations most often used in business communication are considered as examples in the work.
Key words and phrases: деловое общение, высказывание, коммуникативное намерение, речевые стереотипы, клишированность, языковые средства, business communication, statement, communicative intention, speech stereotypes, state of being clich?d, linguistic means
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