Русский | Home | Procedure of Аrticles Publication | Archive of Scientific Articles | About the Publishing

Archive of Scientific Articles

SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2017. № 5. Part 1. P. 170-173.
SCIENTIFIC AREA:	Philological Sciences
Procedure of Scientific Articles Publication \| To Show Issue Content \| To Show All Articles in Section \| Subject Index

License Agreement on scientific materials use.

FEATURES OF PERCEPTION OF CHINESE COMMERCIAL RADIO ADVERTISING

Zhang Jianwen
Amur State University, Blagoveshchensk; Heihe University, People’s Republic of China

Abstract. The article examines the perceptual characteristics of the Chinese commercial advertising. The author studies informative-loaded areas of the advertising heard on the radio of China. Experimentally it is proved that the perception of radio advertising is influenced by such factors as the duration of the advertising text, as well as the duration of pauses.

Key words and phrases: восприятие, перцептивные характеристики, китайская коммерческая радиореклама, длительность паузы, информационная плотность текста, темп речи, perception, perceptual characteristics, Chinese commercial radio advertising, pause duration, information of text density, rate of speech

Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

References:

Vnimanie, govorit radio [Elektronnyi resurs]. URL: http://www.advlab.ru/articles/article314.htm (data obrashcheniya: 10.03.2017).
Guseva S. I. Vospriyatie spontannoi rechi: informatsionnyi podkhod // Filologicheskie nauki. Nauchnye doklady vysshei shkoly. 2014. № 3. S. 11-21.
Guseva S. I. Kommunikativnaya perspektiva vyskazyvaniya i realizatsiya segmentnykh edinits: avtoref. diss. … d. filol. n. SPb., 2001. 37 s.
Guseva S. I., Chzhan Ts. Vospriyatie kitaiskoi kommercheskoi radioreklamy: verbal'no-semanticheskii fil'tr // Teoreticheskaya i prikladnaya lingvistika. 2016. Vyp. 2. № 1. S. 18-32.
Raspopova S. S. Avtor mul'timediinogo teksta // Vestnik Chelyabinskogo gosudarstvennogo universiteta. Filologiya. Iskusstvovedenie. 2012. Vyp. 65. № 13. S. 100-102.
Repolova A. S. Dialog v efire regional'noi kommercheskoi radiostantsii. Vozmozhnye napravleniya issledovanii // Zhurnalistika v 2004 godu. Tezisy. M., 2004. S. 47-48.
?????????????????? 2005 ???? 265 ?? (Chzhao Shen'. Istoriya kitaiskoi reklamy. Pekin: Izd-vo vysshego obrazovaniya, 2005. 265 s.)

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index