Nurkhamitov Marsel' Radikovich, Gerkina Natal' Valer'evna, Zagladina Elena Nikolaevna
Kazan (Volga Region) Federal University
Abstract. The article analyzes the structural-semantic and functional features of metaphor in the context of a media text. The modern news business text acts as a studied sample of the media text. The qualitative and quantitative parameters of metaphorical transfers are considered. Various types of metaphors and their role in the media text are revealed.
Key words and phrases: метафора, медиатекст, бизнес-текст, средства массовой информации, функционирование метафорических единиц, metaphor, media text, business text, mass media, functioning of metaphorical units
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