CONSTRUCTION "SOFT POWER" IN MODERN DISCURSIVE PRACTICE (BY THE MATERIAL OF ANALYSIS OF THE ENGLISH MASS MEDIA OF THE USA AND THE PRC)
Seliverstova Oksana Aleksandrovna
Vladimir State University named after Alexander and Nikolay Stoletovs
Abstract. The article attempts to reveal the content of the notion "soft power" that is rapidly gaining popularity in all kinds of discourse. On the basis of the semantic analysis of the discourse of mass media of the USA and the PRC, as well as the analysis of the thematic field structure the author describes national identity of the semantics of the construction "soft power", the peculiarities of the policy of soft power in the United States and China, as well as its perception in the society.
Key words and phrases: семантический анализ, дискурсивный анализ, тематическое поле, мягкая сила, soft power, semantic analysis, discursive analysis, thematic field, soft power
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