GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 3. Part 2. P. 90-93.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

ON THE PROBLEM OF USING LITERARY TALE IMAGES AND STORYLINES IN ADVERTISING
Elkina Mariya Vladimirovna
Siberian State University of Physical Culture and Sport, Omsk
Abstract. The article examines the specificity of using literary tale personages and storylines in the context of domestic and foreign advertising. These personages due to their popularity implicitly stimulate the confidence for certain goods or services among the target audience. The author identifies the most popular literary tale images and storylines used as advertisement background idea and analyzes the specificity of their transformation.
Key words and phrases: реклама, литературная сказка, сюжетная линия, мотив, образ, герой, advertising, literary tale, storyline, motive, image, personage
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Alisa v strane podarkov [Elektronnyi resurs]. URL: https://my.avon.ru/beauty-service/video/alisa-v-strane-podarkov/ 920558/201616/ (data obrashcheniya: 09.01.2017).
  2. Brilliantovyi monitor dlya Zolushki v reklame brazil'skogo internet-provaidera [Elektronnyi resurs]. URL: http://btl.su/info/news/7324 (data obrashcheniya: 09.01.2017).
  3. Klyukina K. A. Arkhetipicheskie i literaturnye obrazy v reklamnoi deyatel'nosti // Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. Seriya: Psikhologicheskie nauki. 2009. № 4. S. 65-70.
  4. Novogodnyaya skazka: prazdnichnaya reklama Marks&Spencer [Elektronnyi resurs]. URL: http://www.advertology.ru/ article118718.htm (data obrashcheniya: 09.01.2017).
  5. Novyi aromat Les D?lices de Nina ot Nina Ricci [Elektronnyi resurs]. URL: http://iledebeaute.ru/novinki/ 2015/5/1/54563/ (data obrashcheniya: 09.01.2017).
  6. Pechatnaya reklama "Alisa v strane chudes", brend: Veb Plas, agentstvo: Design Bureu Volga Volga [Elektronnyi resurs]. URL: http://www.advertology.ru/index.php?name=Media&op=MediaShow&id=7124 (data obrashcheniya: 09.01.2017).
  7. Reklama obuvi ot Christian Louboutin v stile "Alisy v strane chudes" [Elektronnyi resurs]. URL: http://www.popcornnews.ru/news/101247 (data obrashcheniya: 09.01.2017).
  8. Reklama obuvi Luciano Carvari 2 [Elektronnyi resurs]. URL: http://www.bugaga.ru/pictures/1146705426-reklama-obuvi-luciano-carvari-2.html (data obrashcheniya: 05.02.2017).
  9. Rusalochka v reklame [Elektronnyi resurs]. URL: http://redhood-true.livejournal.com/71683.html (data obrashcheniya: 05.02.2017).
  10. TV-rolik GEKSORAL® aerozol' - Snezhnaya koroleva [Elektronnyi resurs]. URL: https://www.youtube.com/watch? v=FXUbJIduyQU (data obrashcheniya: 09.01.2017).
  11. Campari: "March, Little mermaid (Attraction)". Pechatnaya reklama [Elektronnyi resurs]. URL: http://ru.coloribus.com/ arkhiv-reklamy/pechatnaya-reklama/campari-march-little-mermaid-attraction-10704255/ (data obrashcheniya: 05.02.2017).
  12. Liesl wolmarans [Elektronnyi resurs]. URL: http://liesl-wolmarans.squarespace.com/adverts/wkajuu6hjr86m33zr8c4k wc1r0vxox (data obrashcheniya: 05.02.2017).
  13. Samsung sdelal reklamnyi rolik v stile "Alisy v strane chudes" [Elektronnyi resurs]. URL: http://www.sostav.ru/ news/2010/02/26/rol4/ (data obrashcheniya: 09.01.2017).
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru