THE CHARACTERISTIC OF COMMUNICATION TRANSMISSION MODEL
Dolzhenkov Valerii Nikolaevich
Russian State Social University, Moscow
Abstract. The article discusses the transmission model of communication with its flaws and positive sides. The author describes it as one-sided, fixing and separating the roles of the sender and the recipient, not taking into consideration a feedback. The transmission model is an example of the information approach to communication, aimed at improving the ability of the sender to influence the recipient, who is given a secondary role.
Key words and phrases: трансмиссионная модель коммуникации, отправитель и получатель, информация, коммуниканты, сообщение, шум, воздействие, контексты, transmission model of communication, sender and recipient, information, communicants, message, noise, influence, contexts
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