Tkachenok Karina Anatol'evna, Banshchikova Mariya Aleksandrovna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Peoples’ Friendship University of Russia
Abstract. A text about fashion, which is an integral part of the fashion discourse, is examined in the article as an area of the directed influence on the addressee in order to change the views and attitudes of the latter. The hypothesis of this study is the idea that, as a pragmatic phenomenon, the fashion text reveals certain sets of speech acts, the use of which makes it possible for the author to achieve the perlocutionary effect in the fastest way. Thus the focus of this study is the discursive event of the text about fashion as a chain of speech acts serving to achieve a general idea of the text about fashion - information sharing and motivation.
Key words and phrases: речевой акт, дискурсивное событие, дискурс моды, интенция, перлокутивный эффект, speech act, discursive event, discourse of fashion, intention, perlocutionary effect
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Русский
