SPEECH STRATEGIES AND TACTICS OF MANIPULATIVE INFLUENCE IN MASS MEDIA BASED ON LANGUAGE GAME (BY THE EXAMPLE OF THE ENGLISH AND RUSSIAN LANGUAGES)
Ismailova Ol'ga Ismailovna
Saratov Socio-Economic Institute (Branch) of Plekhanov Russian University of Economics
Abstract. The article considers various kinds of manipulative influence, speech strategies and tactics. One of the ways of introducing new information and language manipulation at the syntactic level is studied - the parceling of headings, which enhances the expression of the utterance. The analysis of the examples shows the most effective tactics of impact on the recipient (tactics of "re-accentuation", tactics of "putting on a mask", tactics of substituting goals), necessary for the implementation of the "increase/ decrease" strategy.
Key words and phrases: массмедиа, речевое воздействие, тактика, языковая игра, парцелляция, mass media, speech effect, tactics, language game, parcellation
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