PRAGMALINGUISTIC ASPECT OF SOCIALIZATION OF THE INDIVIDUAL
Odaryuk Irina Vasil'evna, Kolmakova Valentina Vasil'evna
Rostov State Transport University
Don State Technical University
Abstract. The article deals with socialization as a process of assimilation of certain social roles by a person. It is established that the mastery of a particular role by the person assumes also the mastery of a certain set of social stereotypes and their verbal realization - speech stereotypes. Speech stereotypes, being an obligatory component of socialization of the individual in a particular socium, actualize their ability to regulate the behavior of communicants in typical communication situations.
Key words and phrases: социальная роль, социальный стереотип, социализация, ситуация речевого общения, речевой стереотип, речевое воздействие, social role, social stereotype, socialization, situation of speech communication, speech stereotype, speech effect
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