DIALOGICAL MEANS AS A WAY OF PERSUASION (IN TEXTS OF WEB PAGES OF TOUR OPERATORS)
Kolchevskaya Valeriya Alekseevna
Kuban State University
Abstract. The article deals with persuasion methods used by tour operators in the texts of web pages. Definitions of key terms of persuasion are given, as well as of dialogical nature and concomitant terms relating to means of persuasion. The means of dialogical nature are presented, by means of which the authors of tourist discourse texts influence the behaviour of the addressee in such a way that he would perform certain actions, namely with the aim of acquiring tourist services. Examples of other discourses, different from the tourist one, are given in which the authors of the texts use the means of dialogical nature with the aim of influencing the addressee. Conclusions are made about the means of dialogical nature as a method of persuasion. Examples from the research corpus, confirming the conclusions, are illustrated.
Key words and phrases: убеждение, диалогичность, средства диалогичности, туристический дискурс, языковые средства, persuasion, dialogical nature, dialogical means, tourist discourse, language means
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