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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 10. Part 3. P. 149-152.
SCIENTIFIC AREA:    Philological Sciences
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LINGUO-SEMIOTIC ASPECT OF INTERNET-COMMENTARY
Pogorelova Inga Viktorovna
Lipetsk State Pedagogical P. Semenov-Tyan-Shansky University
Abstract. The article analyzes semiotic aspect of the popular virtual genre of Internet-commentary. The author considers the problems of virtual genres and Internet-commentary status among Internet-discourse types. Internet-commentary is interpreted as posted in the network speech fragment which contains author’s opinion on a product or service. Linguo-semiotic analysis of Internet-commentaries allows identifying certain typical linguistic genre features and tendencies of the modern consumer society.
Key words and phrases: семиотика, виртуальный жанр, интернет-отзыв, антропоморфная метафора, диминутив, semiotics, virtual genre, Internet-commentary, anthropomorphous metaphor, diminutive
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