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Abstract. The article considers the discursive strategies of the digital personality at the level of interpersonal communication in the genre of comment in the context of its specific functioning determined by the Internet space. The existence of the digital personality is conditioned by such parameters as freedom of entry / exit, anonymity, perceptional stealthiness, global addressing. Within the framework of the cognitive-discursive approach discursive strategies are identified as markers of the digital personality representation.
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Key words and phrases: интернет-пространство, цифровая личность, субъект-комментатор, стратегия доминирования, стратегия дискредитации, репрезентация, Internet space, digital personality, subject-commentator, strategy of domination, discredit strategy, representation
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Русский
