MESSAGE STRUCTURAL COMPONENTS IN THE RUSSIAN SEGMENT OF SOCIAL MEDIA
Kruglov Aleksandr Sergeevich
Immanuel Kant Baltic Federal University
Abstract. By the material of the messages posted on the two most visited Russian social media-services ("VKontakte" and YouTube) the author examines the structural peculiarities of a message as an element of communicative interaction in relation to the messages appearing in standard mass media. In the comparative aspect the researcher analyzes the division of messages into structural components and concludes on the typology of these components, their functionality within the communicative process and influence on the modern tendencies of information presentation in the network media.
Key words and phrases: коммуникативное взаимодействие, социальные медиа, видеохостинги, социальные сети, модели коммуникации, адресант и адресат сообщения, компоненты сообщения, интернет-журналистика, communicative interaction, social media, video hostings, social networks, communication models, addresser and addressee of message, message components, Internet journalism
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Русский
