SPECIFICS OF THE LINGUISTIC IMAGE OF FAMILY IN THE REGIONAL PRINTED MEDIA OF THE BEGINNING OF THE XXI CENTURY (BY THE MATERIAL OF THE NEWSPAPERS "EVENING UFA" AND "REPUBLIC OF BASHKORTOSTAN")
Kamaletdinova Gul'nara Khaidarovna
Bashkir State University
Abstract. The article examines the specifics of linguistic representation of a family image in the regional periodicals of the beginning of the XXI century. The research material involves two newspapers: "Evening Ufa" and "Republic of Bashkortostan". Analyzing the compatibility of the lexeme "family" with other linguistic units the author identifies the basic components constituting this image. The paper focuses on studying the linguo-culturological component as a key factor and core element which forms the linguistic image of family at the same time representing the specifics of native speakers’ mentality.
Key words and phrases: семья, языковой образ, региональные печатные СМИ, лингвокультурологический аспект, тюркизмы, family, linguistic image, regional printed media, linguo-culturological aspects, Turkisms
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