Abstract. The article deals with the dynamics of a regional network agency by the example of the website "Business News of Komi" as the most popular one in the region. The author traces the history of its origin, and studies the specificity of using multimedia technologies, social networks, and ways to attract the audience. On the basis of statistical methods the conclusion about the effectiveness of different forms of the resource work is drawn.
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Key words and phrases: сетевое информационное агентство, региональные СМИ, Интернет, социальные сети и СМИ, мультимедиа, Республика Коми, network news agency, regional mass media, Internet, social networks and mass media, multimedia, The Komi Republic
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