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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 8. Part 2. P. 41-43.
SCIENTIFIC AREA:    Philological Sciences
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MASS MEDIA TRENDS: NEW TECHNOLOGIES OF CORPORATE JOURNALISM IN LATVIA
Shnaider Anna Aleksandrovna
Peoples’ Friendship University of Russia
Abstract. The article examines the influence of new technologies on journalistic text creation in the corporate Latvian mass media. The author describes the current state of modern convergent mass media in Latvia, shows that the customers use media-channels to promote their conceptions. The paper emphasizes the transformation aimed to introduce a marketing trend in the traditional journalism by publishing press releases which are essentially the customers’ advertising texts.
Key words and phrases: социальные медиа, корпоративная журналистика, конвергентная журналистика, редакция, новые медиа, пресс-релиз, social media, corporate journalism, convergent journalism, editorial office, new media, press release
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