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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 8. Part 1. P. 125-129.
SCIENTIFIC AREA:    Philological Sciences
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THE LINGUISTIC IMAGE OF THE FAMILY IN THE REGIONAL PRINTED MASS MEDIA IN THE 90S OF THE XX CENTURY (BY THE MATERIAL OF THE NEWSPAPERS "EVENING UFA" AND "THE SOVIET BASHKIRIA")

Kamaletdinova Gul'nara Khaidarovna
Bashkir State University


Abstract. The article is devoted to the revealing of the representation peculiarities of a linguistic family image in the regional newspaper political writings of the 90s of the XX century. The material is limited by two newspapers: "Evening Ufa" and "The Soviet Bashkiria". In the result of the compatibility analysis of the lexeme "family" with other language units, the main components of this image are defined. The author makes the conclusion that turning to the mass media texts allows not only recreating the family image, presented in the regional mass media of the 90s of the XX century, but also revealing the peculiarities of the native speakers’ mentality.
Key words and phrases: семья, языковой образ, репрезентация, перестройка, динамика, региональные печатные СМИ, family, linguistic image, representation, perestroika, dynamics, regional printed mass media
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