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PRAGMATIC MEANING AND MEANS OF ITS EXPRESSION IN THE HEADLINE SET OF BLOGS
Tseryul'nik Anna Yur'evna
Abstract. The article deals with the pragmatic peculiarities of the headline set of blogs. The significant pragmatic role of the headline set allows singling it out as a special level of blog hypertext. It is noted that the means of the pragmatization of the headline set of blogs help to produce a purposeful impact on the reader determining the perlocutionary effect of the blog visitor’s behavior, as well as to create the most comfortable conditions for the perception of the information provided in the blog.
Key words and phrases: заголовок, заголовочный комплекс, прагматическое значение, прагматические функции, блоги, гипертекст, headline, headline set, pragmatic meaning, pragmatic functions, blogs, hypertext
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