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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2016. № 7. Part 2. P. 90-93.
SCIENTIFIC AREA:	Philological Sciences
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SOCIAL NETWORKS AS PLATFORM FOR CREATING MEDIACONTENT OF MASS MEDIA OF THE REPUBLIC OF TATARSTAN

Gazizova Regina Il'dusovna
Kazan (Volga Region) Federal University

Abstract. The article reveals numerous definitions of social networks. Their most popular types are examined. On the basis of the qualitative and quantitative content analysis of texts published in the Internet mass media of Tatarstan in social networks specific and unique features of publications in social networks are discovered. The author singles out the most important characteristics of mediatexts inserted in the social environment. The analysis of the texts transformation is conducted.

Key words and phrases: социальная сеть, интернет-СМИ, гипертекстуальность, мультимедийность, интерактивность, медиатекст, social network, Internet mass media, hypertexuality, multimedia character, interactivity, mediatext

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