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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 7. Part 2. P. 71-74.
SCIENTIFIC AREA:    Philological Sciences
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SUBSTANTIVISATION IN THE MASS-MEDIA LANGUAGE
Wang Yang
Moscow State Pedagogical University
Abstract. The article provides an analysis of substantives functioning by the example of the Russian mass media. The author emphasizes that in the modern mass media language substantives are used first of all in the nominative function - to give a short name to a person, object, and the phenomena of reality. However the nominative function is often combined with the function of influence, which manifests itself in the usage of expressive linguistic means. The combination of these two functions is most typical for the language of women’s magazines.
Key words and phrases: субстантивация, субстантиват, средства массовой информации (СМИ), номинативная функция, художественная функция, функция стилистической маркированности, substantivisation, substantivate, mass media, nominative function, artistic function, function of stylistic markedness
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