Abstract. The article is devoted to the research of the phenomenon "innovation" in the Russian and English languages. In this regard, the semes representing attitude to this phenomenon in modern society are revealed in the definitions of the nouns инновация / innovation. Additionally data from dictionaries of synonyms and encyclopedias are involved. The ideas about innovation in scientific worldview are confirmed by the semes that are present in the interpretation of the notion "innovation". Despite the positive estimation of innovation in dictionaries, in some cases we found negatively coloured semes.
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Key words and phrases: семантический анализ, инновация, новшество, культурные ценности, сила, свобода, стихийность, вытеснение, semantic analysis, innovation, novelty, cultural values, force, freedom, spontaneity, displacement
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