Abstract. The article is devoted to the issue of the realization of speech strategies and tactics in social networks of person-oriented communication. The paper is prepared on the basis of practical material, selected from the following social networks: Facebook, VKontakte and Odnoklassniki. The work presents the author’s classification of such speech strategies as: axiological strategy, linguo-creative strategy, emotional-expressive strategy, correctional-expert and separative.
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Key words and phrases: социальные сети, речевые стратегии, речевые тактики, личностно ориентированное общение, интернет-коммуниканты, интернет-коммуникация, social networks, speech strategies, speech tactics, person-oriented communication, Internet communicants, Internet communication
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