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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2016. № 4. Part 1. P. 93-96.
SCIENTIFIC AREA:	Philological Sciences
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COLOR DENOTATION IN THE ENGLISH LANGUAGE PUBLIC SERVICE ADVERTISEMENT

Zubkova Margarita Sergeevna
Volgograd State University

Abstract. The article examines the specificity of presentation of a verbal message in the English language public service advertisement with the help of color signs - coloratives. Color signs are considered as one of the most important components of creolized texts. A number of functions, exercised by color, is highlighted, frequently used color signs in public service advertisement are revealed, their semantics is considered. The color in a creolized text, having its own semantics and functions, takes part in doing a communicative task with a semiotic unit.

Key words and phrases: социальная реклама, креолизация, невербальные знаки, колоративы, семиотика, public service advertisement, creolization, non-verbal signs, coloratives, semiotics

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