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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 12. Part 3. P. 188-191.
SCIENTIFIC AREA:    Philological Sciences
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LINGUISTIC MEANS OF CREATING NATIONAL CHARACTER IN THE FRENCH ADVERTIZING TEXT
Yurina Ekaterina Alekseevna
Ogarev Mordovia State University
Abstract. The article conducts a linguistic and cultural analysis of advertising texts on the material of modern French periodicals. The author shows that in printed advertising texts the representation of the basic traits of national character occurs primarily on the verbal level. In the course of the study the most productive linguistic means of creating national character are identified.
Key words and phrases: реклама, рекламный текст, рекламный образ, французский национальный характер, языковые средства, advertisement, advertising text, advertising image, French national character, linguistic means
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