THE CONCEPTUAL METAPHOR AS A MEANS OF CREATING AN ENEMY IMAGE IN THE ENGLISH-LANGUAGE MASS MEDIA
Lugueva Raiganat Gadzhinasrullaevna
Dagestan State University
Abstract. The article considers the role of a conceptual metaphor as an effective means of forming the enemy image in the mass media discourse. As a result of the analysis of mass media publications the author reveals the images that form the basis of such metaphors as container, fire, hot liquid, and element, and by means of which the image of a hostile state is created.
Key words and phrases: концептуальная метафора, образ врага, СМИ, концепт, манипулятивное воздействие, conceptual metaphor, enemy image, mass media, concept, manipulative influence
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