FASHIONABLE BIOLOGICALLY ACTIVE FOOD SUPPLEMENTS AND TRAINERS: THE MEDIA ADVERTISING INFLUENCE ON THE ADDRESSEE THROUGH THE POPULARIZATION OF BASIC VALUES OF THE CHINESE LINGUISTIC CULTURE
Zheltukhina Marina Rostislavovna, Ukrainskaya Anna Vladimirovna, Shmeleva Ol'ga Dmitrievna
Volgograd State Socio-Pedagogical University
Abstract. This article discusses the concepts of "beauty" and "health" as the basic values ??of the Chinese society. The paper gives the examples of the modern Chinese media advertising of fashionable supplements and equipment for the maintenance of beauty and health. The authors describe some of the verbal and non-verbal peculiarities of the influence of media advertising of biologically active food supplements and trainers on the addressee in the Chinese linguistic culture.
Key words and phrases: медиареклама, медиадискурс, адресант, адресат, мода, воздействие, биологически активные добавки (БАДы), тренажеры, базовые ценности, китайская лингвокультура, красота, здоровье, media advertising, media discourse, addresser, addressee, fashion, influence, biologically active food supplements, trainers, basic values, the Chinese linguistic culture, beauty, health
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??? Fitness&Beauty. 07.2016. ?? 327 ?. 180 ?. (Zdorov'e i krasota. Iyul', 2016. Vyp. 327. 180 s.)
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