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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2016. № 12. Part 1. P. 160-163.
SCIENTIFIC AREA:	Philological Sciences
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HOLIDAY MESSAGE OF THE HEAD OF THE STATE TO THE NATION AS AN IDEOLOGEME (BY THE MATERIAL OF V. V. PUTIN’S SPEECHES)

Stepanova Marina Aleksandrovna
Nizhnevartovsk State University

Abstract. The article discusses the features of head of state’s holiday messages to the nation in terms of the existence of these speech products in the media and political space of the country as special units - ideologemes. The material of the study is based on the texts of the New Year holiday messages of the Russian President Vladimir Putin. The research is devoted to the analysis of the cognitive structure of the traditional New Year's presidential holiday message as a unique form of ideological meanings representation.

Key words and phrases: медиаполитический дискурс, праздничное обращение к нации, идеологема, ценностные установки, манипулятивные технологии, событийная модель, языковые репрезентации, media and political discourse, holiday message to nation, ideologeme, value orientations, manipulative technologies, event model, linguistic representations

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