THE PROBLEM OF BORROWINGS AS A FACTOR OF THE GLOBAL AMERICAN CULTURAL INFLUENCE (BY THE EXAMPLE OF PROFESSIONS NAMES)
Kazachenko Oksana Vasil'evna
Moscow State Pedagogical University
Abstract. The paper examines the impact of the American borrowings on the Russian language and on the system of value orientations of the ethnos. The article analyzes the role of globalization processes in the loss of meaning of vocabulary, denoting the names of contemporary professions in the field of trade. The negative impact of borrowings on linguistic worldview and on the image of the world is highlighted. The author concludes that the values of the Russian ethnos at present are subjected to transformations, and together with the Anglicisms mastering the introduction of other cultural and spiritual values is taking place.
Key words and phrases: заимствования, глобализация, ценности этноса, десемантизация, вестернизация, образ мира, borrowings, globalization, ethnic values, loss of meaning, Westernisation, image of world
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