Abstract. The article considers the concept "HOUSE" in its associative field, the research of which is carried out within the framework of cognitive linguistics, psycholinguistics. Special attention is focused on the analysis of responses received from an associative experiment. It is ascertained that the concept "HOUSE" has a wide range of meanings in consciousness of native speakers of Russian.
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Key words and phrases: ассоциативное поле, ассоциативный эксперимент, ассоциативная связь, концепт "ДОМ", стимул, реакция, параметр, associative field, associative experiment, associative relationship, concept "House", stimulus, response, parameter
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