VERBAL AND NON-VERBAL MEANS TO CREATE A POLITICIAN’S EMOTIONAL PORTRAIT (BY THE EXAMPLE OF B. OBAMA)
Kozlova Yana Yur'evna
Ufa Law Institute of the Ministry of Internal Affairs of Russia
Abstract. The article provides semantic interpretation of verbal and non-verbal means used in political communication to create a politician’s emotional portrait based on the analysis of information received through visual and acoustic channels. The author explores means to create an emotional portrait by the example of the President B. Obama’s speech from 16.09.2011. The research findings indicate that when creating an emotional portrait the analysis of speech units forming the conceptual basis of the research and kinesics elements, which most clearly express the emotional state, is of special importance.
Key words and phrases: политическая коммуникация, вербальная коммуникация, невербальная коммуникация, эмоции, эмотивность, эмоциональность, эмоциональный портрет, political communication, verbal communication, non-verbal communication, emotions, emotiveness, emotionality, emotional portrait
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