ON THE ISSUE OF THE LINGUOCULTURAL FILLING OF THE TEXTBOOK ON THE SUBJECT "THE RUSSIAN LANGUAGE AND CULTURE OF SPEECH"
Gordienko Ol'ga Antonovna, Zin'kovskaya Violetta Evgen'evna
Kuban State Technological University
Abstract. The article presents the results of the research in the field of linguodidactics. The authors directly consider the linguocultural aspect of the study of speech culture in the institutions of higher education, single out units of study, propose a system of tasks based on the study of functional styles and widespread use of active learning techniques. The linguocultural unit of study is singled out on the basis of the factors of students’ understanding / non-understanding, demand / lack of demand of the cultural component of teaching material.
Key words and phrases: русский язык, культура речи, лингводидактика, лингвокультурная единица обучения, технологии активного обучения, Russian, culture of speech, linguodidactics, linguocultural unit of study, active learning techniques
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