GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 10. Part 2. P. 102-105.
SCIENTIFIC AREA:    Philological Sciences
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

PRAGMATIC PECULIARITIES OF AN ADVERTISING SLOGAN (BY THE MATERIAL OF RUSSIAN AND FRENCH ADVERTISING)
Kazanova Lyana Abugalievna
Kabardino-Balkarian State University named after H. M. Berbekov
Abstract. The article examines pragmatic orientation of an advertising slogan and the principle of stimulating implicit verbal influence. The slogan is considered as an advertising discourse component which at the same time has its own meaningful, structural and formal features. On the basis of the conducted analysis the author concludes that pragmatic function of a language is clearly recognizable in advertising. The advertising message involves psychological influence on a customer.
Key words and phrases: реклама, коммуникация, слоган, прагматика, семиотика, языковая игра, знак, речевой акт, речевое воздействие, advertising, communication, slogan, pragmatics, semiotics, language game, sign, speech act, verbal influence
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Arutyunova N. D. Pragmatika // Lingvisticheskii entsiklopedicheskii slovar'. M.: Sov. entsiklopediya, 1990. S. 389-390.
  2. Belousova N. P. Osnovnye kharakteristiki slogana kak subzhanra sovremennogo rossiiskogo reklamnogo diskursa: avtoref. diss. … k. filol. n. Samara, 2006. 24 s.
  3. Bulygina T. V. O granitsakh i soderzhaniya pragmatiki // Izvestiya AN SSSR. Seriya literatury i yazyka. 1981. № 4. S. 21-27.
  4. Vikent'ev I. L. Priemy reklamy i public relations. Programmy-konsul'tanty: 446 primerov, 200 uchebnykh zadach i 21 prakticheskoe prilozhenie. Izd-e 8-e, dop. SPb.: TRIZ-ShANS; Biznes-pressa, 2007. 406 s.
  5. Kalyakina O. N., Remchukova E. N. "Zhivi s ogon'kom!" Igrovoi potentsial narechii i reklamnykh tekstov // Russkaya rech'. 2007. № 5. S. 64-69.
  6. Kaftandzhiev Kh. Teksty pechatnoi reklamy. M.: Smysl, 1995. 128 s.
  7. Kolesina V. V. O nekotorykh osobennostyakh igry slov v reklamnom i publitsisticheskom tekste (na materiale frantsuzskogo yazyka) // Vestnik moskovskogo universiteta. Seriya 19. Lingvistika i mezhkul'turnaya kommunikatsiya. 2002. № 3. S. 39-48.
  8. Kuznetsova G. N. Struktura i semanticheskie osobennosti yazyka amerikanskoi reklamy (pragmatika reklamnogo teksta): diss. … k. filol. n. M., 1984. 183 s.
  9. Medvedeva E. Osnovy reklamovedeniya. M.: RIP-Kholding, 2003. 262 s.
  10. Morozova I. Reklamnyi stalker. Teoriya i praktika strukturnogo analiza reklamnogo prostranstva. M.: Gella-Print, 2002. 27 s.
  11. Morozova I. Slagaya slogany. M.: RIP-Kholding, 2001. 100 s.
  12. Pirogova Yu. K. Implitsitnaya informatsiya kak sredstvo kommunikativnogo vozdeistviya i manipulirovaniya (na materiale reklamnykh i PR-soobshchenii) // Problemy prikladnoi lingvistiki: sb. statei. M.: Azbukovnik, 2001. S. 209-227.
  13. Rybakova L. V. Kategorii informativnosti v pragmalingvisticheskom aspekte (na materiale angloyazychnykh informatsionno-reklamnykh tekstov): diss. … k. filol. n. Voronezh, 1998. 192 s.
  14. Rybakova O. N. Diskursivnye, kommunikativnye, pragmaticheskie i semioticheskie kharakteristiki angloyazychnoi pechatnoi reklamy: diss. … k. filol. n. Ivanovo, 1999. 153 s.
  15. Saltykova M. S., Turbina O. A. Printsipy organizatsii reklamnogo slogana // Vestnik Yuzhno-Ural'skogo gosudarstvennogo universiteta. Seriya "Lingvistika". 2012. № 2 (261). Vyp. 14. S. 50-54.
  16. Samoilova M. M. K voprosu o ponyatii "informativ" v reklamnom diskurse // Filologicheskie etyudy: sb. nauch. st. molodykh uchenykh. Saratov: Izd-vo Sarat. un-ta, 2001. Vyp. 4. S. 237-239.
  17. Stepanov Yu. S. Osnovy yazykoznaniya. M.: Prosveshchenie, 1966. 271 s.
  18. Fitnes-klub "Zebra" [Elektronnyi resurs]. URL: http://fitnes.ru/ (data obrashcheniya: 21.08.2016).
  19. Fitnes-klub "Kenga" [Elektronnyi resurs]. URL: http://www.kenga-sport.ru/ (data obrashcheniya: 21.08.2016).
  20. Fitnes-klub "Marina" [Elektronnyi resurs]. URL: http://www.marina-club.ru/ (data obrashcheniya: 21.08.2016).
  21. Shatin Yu. V. Postroenie reklamnykh tekstov. M.: Berator-Press, 2003. 128 s.
  22. BNP Paribas [Elektronnyi resurs]. URL: https://mabanque.bnpparibas/ (data obrashcheniya: 21.08.2016).
  23. Citro?n [Elektronnyi resurs]. URL: http://www.citroen.fr/accueil.html (data obrashcheniya: 21.08.2016).
  24. Clinique [Elektronnyi resurs]. URL: http://www.clinique.com/ (data obrashcheniya: 21.08.2016).
  25. Dr Pierre Ricaud [Elektronnyi resurs]. URL: http://www.ricaud.com/ru/?shop=spo (data obrashcheniya: 21.08.2016).
  26. Evian [Elektronnyi resurs]. URL: http://www.evian.fr/ (data obrashcheniya: 21.08.2016).
  27. LACOSTE. Franceinfo [Elektronnyi resurs]. URL: http://blog.francetvinfo.fr/fais-pas-com-papa/2014/02/10/la-vie-est-un-sport-magnifique-ou-comment-lacoste-bouscule-la-com-a-la-papa.html (data obrashcheniya: 28.08.2016).
  28. LCL [Elektronnyi resurs]. URL: https://particuliers.secure.lcl.fr/index.html (data obrashcheniya: 21.08.2016).
  29. Leech G. English in Advertising: a Linguistic Study of Advertising in Great Britain. L.: Longman, 1966. 270 p.
  30. L’Occitaine [Elektronnyi resurs]. URL: http://www.loccitane.ru/?utm_source=google&utm_medium=cpc&utm_ term=l_occitan&utm_campaign=src_ru_ru_082016_ecommerce&utm_content=desktop (data obrashcheniya: 21.08.2016).
  31. L’Or?al [Elektronnyi resurs]. URL: http://www.loreal-paris.fr/inside-loreal/parce-que-je-le-vaux-bien.aspx (data obrashcheniya: 21.08.2016).
  32. Mango. ELLE [Elektronnyi resurs]. URL: http://www.elle.fr/Mode/Les-news-mode/Autres-news/Kate-Moss-et-Cara-Delevingne-seront-les-nouvelles-egeries-Mango-2954442 (data obrashcheniya: 28.08.2016).
  33. Peugeot [Elektronnyi resurs]. URL: http://www.peugeot.fr/ (data obrashcheniya: 21.08.2016).
  34. Polo Ralph Lauren [Elektronnyi resurs]. URL: http://www.ralphlauren.fr/family/index.jsp?categoryId=4682051# (data obrashcheniya: 28.08.2016).
  35. Reebok [Elektronnyi resurs]. URL: http://fitness.reebok.ca/fr-CA/be-more-human/#/home (data obrashcheniya: 28.08.2016).
  36. Renault [Elektronnyi resurs]. URL: https://www.renault.fr/ (data obrashcheniya: 21.08.2016).
  37. Webster’s Third New International Dictionary. Massachusetts (USA): Merriam Company; Publishers Spring field, 1967. 2264 p.
  38. Yves Rocher [Elektronnyi resurs]. URL: http://www.yves-rocher.fr/ (data obrashcheniya: 21.08.2016).
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru