MODERN INSTITUTION OF HIGHER EDUCATION IN THE MEDIA SPACE: TOOLS AND OPTIMIZATION
Suvorova Sof'ya Petrovna
Lomonosov Moscow State University
Abstract. The article contains the main results of a content-analytical study, the aim of which has been to give an idea about a current state and the peculiarities of illustrating the principal aspects of the activity of the Russian universities by the example of one of the leading institutions of higher education National University of Science and Technology "MISiS" in various kinds of mass media, having defined quantitative and qualitative characteristics of materials about the university in the general media-content of the Russian mass media.
Key words and phrases: вуз, медиапространство, СМИ, контент-анализ, наука, коммуникации, institution of higher education, media space, mass media, content analysis, science, communications
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Русский
