PROPER NAMES OF THE BUSINESS OBJECTS AS A DYNAMIC COMPONENT OF ONOMASTIC SPACE (BY THE MATERIAL OF THE CAF? NAMES OF THE CITY OF VORONEZH)
Gosteva Ol'ga Vladimirovna
Voronezh State Technical University
Abstract. The article examines the dynamism of the business objects proper names by the material of the caf? names of the city of Voronezh. The names were grouped into the semantic subgroups which actualize the components of the proposed model for commercial nomination. Comparison of language material of 2010 and 2014 allowed identifying the changes in the quantity and semantics of the name subgroups and in the actualization frequency of the components of the model.
Key words and phrases: имена собственные бизнес-объектов, коммерческая номинация, семантика, модель коммерческой номинации, коммуникация, proper names of the business objects, commercial nomination, semantics, model for commercial nomination, communication
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