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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 8. Part 2. P. 98-100.
SCIENTIFIC AREA:    Philological Sciences
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LINGUISTIC PECULIARITIES OF THE COMMUNICATIVE ORGANIZATION OF THE TEXTS OF THE GERMAN POLITICAL ADVERTISING
Kuznetsova Lyudmila Nikolaevna, Bespalova Svetlana Vasil'evna, Vereshchagina Liliya Vasil'evna
National Research Ogarev Mordovia State University
Abstract. The research aims to describe linguo-stylistic peculiarities of the communicative organization of the texts of the German political advertising. The basic purpose of the texts of such genre is the emotional and visual influence on the conscience and behaviour of the voters during the elections. In this connection the authors examine a set of linguo-stylistic means used for the most efficient influence on the audience by the material of the small genre texts such as political posters and leaflets.
Key words and phrases: коммуникативная организация текста, стилистические фигуры и приемы, фигуры количества и качества, экспрессивность и эмоциональность текста, политические плакаты и листовки, communicative organization of text, stylistic figures and devices, figures of quantity and quality, expressiveness and emotiveness of text, political posters and leaflets
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