DENOMINATION OF PROFESSIONS FROM THE STANDPOINT OF POLITICAL CORRECTNESS (BY THE MATERIAL OF THE ENGLISH LANGUAGE)
Kokova Marina Mukhamedovna
Pyatigorsk State Linguistic University
Abstract. The article considers euphemisms as a means of nomination in the sphere of professional activity. The author concludes that the need to use euphemisms is often dictated by the social conventionalities and human culture, and this is the manipulative influence of euphemisms. The idea is substantiated that euphemisms do not only improve the speech, but often complicate the perception when the content is substituted by the form of its expression.
Key words and phrases: политкорректность, эвфемистические перифразы, политкорректные эвфемизмы, малопрестижные профессии, профессиональное равенство, престиж, гендерно-нейтральные эвфемизмы, социальный статус, political correctness, euphemistic paraphrases, politically correct euphemisms, professions of no prestige, professional equality, prestige, gender-neutral euphemisms, social status
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