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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2015. № 8. Part 1. P. 60-64.
SCIENTIFIC AREA:    Philological Sciences
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THEMATIC CLASSIFICATION OF ENGLISH LANGUAGE LOAN WORDS (BY THE MATERIAL OF PRINT ADVERTISING)
Dedyukhin Andrei Aleksandrovich, Dedyukhina Anna Gennad'evna
Kuban State University
Abstract. The article examines the classification of English language loan words according to the theme of their usage, taken from the Russian advertising texts (by the materials of the print advertising). The groups and subgroups are described; the examples of English language loan words in the texts of advertisement are given. The most frequently-used Anglicisms are highlighted, the number of which estimates to the quarter of all Anglicisms, used in the mentioned sources of advertisement; the percent proportion is given.
Key words and phrases: тематические группы, англоязычные заимствования, частотные англицизмы, рекламный текст, терминологические единицы, thematic groups, English language loan words, frequently-used Anglicisms, advertisement text, terminological units
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