FREE ASSOCIATIVE EXPERIMENT WHILE IDENTIFYING GENDER PECULIARITIES IN THE UNDERSTANDING OF THE CONCEPT "МО?" BY THE BEARERS OF THE TATAR LINGUOCULTURE
Zakirova Roza Rafailovna
Kazan (Volga region) Federal University
Abstract. The article aims to study the linguoculturological concept "Мо?" in the Tatar linguistic picture of the world, to interpret the terms "concept", "association" and the results of the mass associative experiment on the gender peculiarities of the bearers of the Tatar language. During mass associative experiment the author interviewed men and women of different ages (from 14 to 80) and professions, bearers of the Tatar language, 350 totally. The paper also presents the analysis of the basic characteristics of the concept "Мо?" as an emotional concept in the Tatar linguistic picture of the world and its derivation.
Key words and phrases: концепт, лингвокультурологическое поле, лингвокультурология, языковая картина мира, ассоциация, массовый ассоциативный эксперимент, concept, linguoculturological field, linguoculturology, linguistic picture of the world, association, mass associative experiment
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