THE EXTRALINGUISTIC CAUSES OF THE LANGUAGE REDUCTION
Nezhina Larisa Aleksandrovna
The Moscow City Teachers’ Training University
Abstract. The article examines the basic extralinguistic factors of the vulgarization in the sphere of verbal communication. The author analyses the causes of decline of the language norm of oral and written speech in connection with the Russian and French languages under the influence of mass media, because of the wide spread of the new communicative technologies, and also caused by geopolitical processes and key historical events.
Key words and phrases: снижение языковой нормы, языковая редукция, изменение условий функционирования языка, развитие информационных технологий, публичная речь, создание этических стереотипов, вульгаризация бытовой сферы общения, семантическое выравнивание, массовая культура, decline of language norm, linguistic reduction, changing of conditions of language functioning, development of information technologies, public speech, creation of ethical stereotypes, vulgarization of the everyday sphere of communication, semantic adjustment, mass culture
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