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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2015. № 5. Part 2. P. 211-215.
SCIENTIFIC AREA:	Philological Sciences
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ON THE COMMERCIALIZATION OF THE MODERN MEDIA

Yagodka Evgenii Nikolaevich
Peoples’ Friendship University of Russia

Abstract. The article examines the problem of growing amount of commercials in the modern mass media through the prism of the current state of the media market. The author analyzes the phenomenon of commercialization, evaluates the situation on the advertising market in the printed media. Relying on the results acquired during the author’s sociological survey the paper concludes on the level of commercialization of the mass media and their role in the modern society.

Key words and phrases: СМИ, массовая коммуникация, Интернет, рекламизация СМИ, рынок рекламы, аудитория, восприятие информации, mass media, mass communication, Internet, commercialization of the mass media, advertising market, audience, information perceiving

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