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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2015. № 5. Part 2. P. 59-61.
SCIENTIFIC AREA:	Philological Sciences
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DISCURSIVE CHARACTERISTICS OF A UNIVERSITY WEBSITE: ON THE PROBLEM OF STRUCTURING THE CONTENT

Zharkova Ul'yana Anatol'evna
Chelyabinsk State University

Abstract. The article aims to investigate the principles of structuring the content of the websites of the universities of Germany and Great Britain in the light of the theory of linguistic design which integrates the scientific approaches of Internet-linguistics and discourse-analysis. The paper for the first time justifies the idea on the determinancy of the conception of the corporate educational Internet-resource by the national linguistic picture of the world in the interaction with the image PR-strategies of an educational institution.

Key words and phrases: лингвистический дизайн, интернет-лингвистика, гипертекст, гиперссылка, национальная картина мира, прагматика, linguistic design, Internet-linguistics, hypertext, hyperlink, national picture of the world, pragmatics

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