SIGNS OF NONVERBAL BEHAVIOR RELAYED BY ICONIC TEXTS IN THEIR RELATIONS WITH THE VERBAL COMPONENT OF THE POLYCODE MEDIA TEXT. PART 1
Mardieva Lyailya Ag'dasovna
Kazan (Volga Region) Federal University
Abstract. The author focuses on the polycode media texts, the iconic component of which acts as a translator of visually observable signs of nonverbal behavior. Unlike other texts the meaning of which is created by the synergy of its verbal and nonverbal components, the texts of the studied type have more semantic capacity and special pragmatic richness. In the first part of the article the general prerequisites of the research are revealed, the peculiarities of the mutual relations of verbal signs and signs of nonverbal behavior in conditions of oral and text-mediated written communication are compared, the terminology of the work is specified.
Key words and phrases: поликодовые тексты, тексты СМИ, невербальное поведение, семантические связи, вербально-иконическая форма письма, polycode texts, media texts, nonverbal behavior, semantic links, verbal and iconic form of writing
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