Abstract. The article touches on F. M. Dostoyevsky’s publishing connected with the publication of the magazine "Время" (Time). Created by the writer "Announcement on the Publication" and "Announcement on Subscription" are looked upon as the text which combined the features of journalistic, literary and advertising texts, and the subscription campaign itself - as the considered advertising campaign.
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Key words and phrases: периодические печатные издания XIX в, Ф. М. Достоевский, издательская деятельность, журналистский рекламный текст, аналитическая журналистика, публикация рекламного характера, periodicals of the XIX century, F. M. Dostoyevsky, publishing, journalistic advertising text, analytical journalism, advertising publication
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