COMMUNICATIVE STRATEGIES OF CORPORATE WEBSITES IN THE LIGHT OF LINGUO-ECOLOGICAL COMPATIBILITY
Poteryakhina Inna Nikolaevna
Pyatigorsk State Linguistic University
Abstract. The article considers the basic communicative strategies of the English-language websites of the largest corporations in the world from the standpoint of linguo-ecology. The author gives the typology of communicative strategies used in the texts of corporate websites and identifies the most frequent tactics that implement them. The author uses a linguo-ecological approach in the study of strategies and tactics.
Key words and phrases: корпоративный сайт, коммуникативная стратегия, лингвоэкология, манипулирование, речевое воздействие, corporate website, communicative strategy, linguo-ecology, manipulation, speech influence
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