IDEOLOGEMES OF ESCAPISM IN ADVERTISING TOURIST NARRATIVE
Men'shikova Ekaterina Evgen'evna
Eurasian Linguistic University, Moscow State Linguistic University
Abstract. The article is devoted to the phenomenon of escapism in advertising tourist narrative. Tourist narrative acts as a cultural catalyst of escapism, actualizes human desire to find a way out of everyday life, and offers the possibilities of realization of desire in the future. As the analysis of the material has shown, tourist narrative constructs the reality of consumption through various ideologemes of escapism, creates a mythological vision of the world, namely the world of local interest - the mythological model of travel, which is worth striving for.
Key words and phrases: рекламный туристический нарратив, идеологема, эскапизм, символическое пространство потребления, мифологическое видение мира, advertising tourist narrative, ideologeme, escapism, symbolic space of consumption, mythological vision of the world
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Русский
